Insights from Ben Lang on XR Journalism and Technology

October 9, 2025 - 02:38

Explore the thoughts of Ben Lang, a leading journalist in XR, as he discusses the industry's evolution and shares engaging anecdotes. Lang emphasizes the transformative power of Extended Reality (XR) in journalism and marketing, highlighting how immersive technologies are reshaping storytelling and audience engagement. He notes that XR offers unique opportunities for journalists to create compelling narratives that captivate audiences in ways traditional media cannot.

Lang also shares insights into the challenges faced by the XR industry, such as the need for ethical considerations and the importance of accessibility. He believes that as technology advances, it is crucial for journalists to adapt and embrace these new tools to enhance their storytelling capabilities.

Furthermore, Lang reflects on the collaborative nature of XR projects, where diverse teams come together to push the boundaries of creativity and innovation. His experiences underscore the potential of XR to not only inform but also entertain, making it an exciting frontier for both creators and consumers alike.