Leveraging Data Clean Room Technology to Measure Marketing Effectiveness

June 4, 2025 - 21:29

Kellanova's Senior Director of Intelligence and Insights, Louise Cotterill, alongside Chief Growth Officer, Charisse Hughes, recently shared insights into their successful implementation of data clean room technology. This innovative approach has enabled the company to gain a clearer understanding of their marketing impact by securely analyzing consumer data without compromising privacy.

Data clean rooms allow organizations to collaborate on data analysis while maintaining strict confidentiality protocols. By utilizing this technology, Kellanova has been able to merge their data with external sources, providing a more comprehensive view of consumer behavior and marketing performance. This has not only enhanced their ability to measure the effectiveness of campaigns but has also informed strategic decision-making.

Cotterill and Hughes emphasized the importance of data integrity and security in today’s marketing landscape. As businesses increasingly seek to leverage data-driven insights, the successful application of data clean room technology positions Kellanova as a leader in responsible and effective marketing practices.